Authenticity vs. Automation: Leading in the Age of AI


At Devicie, we don’t just use AI—we live it. It’s not a feature bolted on for show. It’s built into how we operate, think, and scale. From marketing to operations, AI is our digital co-pilot. But here’s the question we keep coming back to:

Does AI-crafted perfection still sound like you?

In a recent episode of the Corporate Warriors Podcast, our Channel Marketing Director, Miluse Vejdani, joined Fela Rosa from Corporate Warriors to unpack how AI is reshaping leadership, communication, and the way we show up—in both digital and real-world spaces.

Spoiler: AI isn’t replacing humans. It’s raising the bar for what it means to be one.

AI as a Digital Worker (That Doesn’t Sleep)

At Devicie, we treat AI like a digital teammate. It’s fast, efficient, and helps us create more impact with fewer resources.

From brand building to content generation, AI tools like ChatGPT and Microsoft Copilot let us:

  • Build entire campaigns from a single prompt
  • Ensure brand consistency across channels
  • Move from idea to execution in minutes—not months

“When used well, AI gives you back time. And authenticity takes time.” – Miluse

We use AI to power up our creativity, not replace it. It’s how we stay lean, move fast, and remain human in everything we do.

The Truth About Consistency

One surprising insight from Miluse? Consistency doesn’t come from using the same AI prompts—it comes from building your own relationship with AI.

Every marketer at Devicie builds their own chat environments. Why? Because each person adds their own voice and culture to the company—and AI should reflect that.

“Your digital self is a reflection of how you work. If everyone shares the same AI, you lose the personality. You lose the edge.”

In other words, AI should sound like you—not like someone who read the brand guidelines once and forgot them.

Emotional Intelligence is the New Competitive Advantage

You can prep for a board meeting with AI. You can even have AI write your slides. But when you’re in the room, making the pitch?

That’s all you.

Miluse puts it simply: the best leaders use AI to get sharper—but never let it replace the human touch.

“Authenticity isn’t always comfortable. But it’s how you grow—and it’s what people connect with.”

In a world where everyone can generate the perfect message, real wins.

5 AI Leadership Truths from the Podcast

🔹 AI is a power-up, not a personality transplant
🔹 Use it to scale your voice—not erase it
🔹 Consistency = confidence, not conformity
🔹 Emotional intelligence > automation
🔹 Show up like your digital self—or risk being called out

🎧 Listen to the Full Episode

If you’ve ever wondered how to lead in an AI-first world and stay human while doing it, this one’s for you.

▶️ Watch on YouTube
🎧 Spotify
🍎 Apple Podcasts

Ready to learn more?

If you want the full playbook on how AI can be your digital co-pilot, check out our blog: How AI Powers Productivity at Devicie: A Behind-the-Scenes Look

 

Authenticity vs. Automation Leading in the Age of AI blog post
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